Each design begins with recycled metals and is adorned with ethically sourced gemstones, pearls, and shells—capturing the soul of the sea with a promise of sustainability. Sand & Reef isn't just about jewelry—it's about honoring nature, embracing slow fashion, and creating timeless pieces with meaning and depth. From our very first strategy session, it was clear that this brand needed to feel like a breath of fresh ocean air—elevated, minimal, yet full of story and warmth. The branding palette blends sun-washed neutrals with organic textures and fluid typography, while the website offers a seamless, editorial-inspired experience that draws users in and invites them to linger. This was more than a design project—it was a deep dive into intentional luxury, conscious commerce, and designing a brand that’s as beautiful as it is meaningful.