WHO WE ARE
YOU'RE HERE TO DOMINATE YOUR INDUSTRY.
I'M HERE TO MAKE SURE YOU LOOK DAMN GOOD DOING IT.
I help fitness, health & wellness coaches get strategically clear, visually polished, and consistently booked, so they stop guessing and start scaling.
hey friend.
I'M KELLY.
With over 25 years of design experience, I'm a firm believer that strategy and psychology are the ultimate power couple.
Here's the thing... Pretty brands don't open wallets - strategic ones do. I'm not starting with logos, color palettes, or generic message. I start with psychology, understanding how your ideal clients think, decide, and buy, and building entire brand ecosystems around that.
Because here's the truth most designers won't tell you: Your brand isn't failing because it doesn't look good. It's failing because it doesn't communicate who you're for, what makes you different, or why someone should choose you. That's a strategy problem, not a design problem. And that is exactly what I fix.
HOW IT ALL BEGAN
My love of design hit me when I was a kid growing up in sunny California...
Books with no pictures ? No thanks.
Dissecting bugs under a telescope ? Ugh, I'll pass.
Animating 3D designs in CAD?
Now you're speaking my language.
Design has always been where my brain lights up. In college, I majored in Architecture & Interior Design. I've always loved the intentional, functional, "let's make this make sense and look good doing it" kind of design.
But design wasn't my only passion. I've always been drawn to health and wellness like yoga and Pilates (way before they were trendy), hiking, cooking nutrient-packed meals from scratch, moving my body because that's when I feel most alive.
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At 21, as a stay-at-home mom with two little ones, I launched my first business: a handcrafted gemstone jewelry brand. Between nap schedules and market days, I built my own website from scratch because nothing existed that actually worked for small businesses.
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That's when I learned that pretty doesn't sell. Clarity does.
My audience needed to understand who I was, what made my jewelry different, and why they should choose me. I didn't have the language for it then, but I was doing psychology-driven positioning, and it worked. That little jewelry brand grew into white-labeled collections for Nordstrom, Macy's, and boutiques up and down the East Coast.
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Later, working in corporate design, I watched businesses spend millions on brand strategy and conversion psychology, resources brilliant small businesses couldn't access.
That gap changed everything.
Then in January 2024, I was diagnosed with breast cancer. After a double mastectomy and ongoing treatment, health and wellness became more than a passion, it became personal. KAM Design Studio morphed into a space where fitness, health and wellness coaches get the same strategic advantages billion-dollar brands use, because your work matters. And it deserves to be seen.
Pretty Brands Are Nice.
Brands That Convert Are Better.
When you work with KAM Design Studio, you don't just get a pretty website. You get psychology-driven strategy, conversion-centered design, and systems that book clients while you sleep, so your brand finally works as hard as you do.
SOME OF OUR LATEST PROJECTS
a few of our
FAVORITE THINGS
ALWAYS START THE DAY WITH
Morning Devotionals
NEVER LIVE WITHOUT MY
My hubby and fur baby
SECRET TALENT
Baking Sourdough
FAVORITE SOUND
Ocean Waves
FAVORITE ACCESSORIES
Gold Huggie Hoops
PERSONAL STYLE
Effortless Quiet Luxury
SELF-CARE MUST HAVE
Red Light Therapy Lamp
MAKEUP STYLE
Sunkissed Beachy Glow
FAVORITE BOOK
I Surrender All
WELLNESS RITUAL