I am not a designer.


Well not just a designer anyways.

I am a brand strategist and custom website designer for creative small businesses.

website design service
branding elements

You want your branding & website to captivate, connect and convert - but you have no idea of how to achieve that?

Well, this is where I slide in with Starbucks in one hand and a laptop in another - uh... I mean this is where I casually come in.

I do a lot more than make pretty brands and trick out websites. I analyze, strategize and design brands and website with beauty AND a whole lot of brains.

And with more than 20 years of design, business and sales experience, I'm focused on educating, empowering and equipping small business owners - JUST LIKE YOU - with the tools to build a brand that captivates without all the frustration and overwhelm.

brand strategist
website designer and development
brand strategist

Creative small businesses are my heartbeat - and I believe in the power of community over competition. So when we work together, my tips, tricks and trade secrets will become your tips, tricks and trade secrets - because I want to empower and equip you to confidently go out and dominate your industry.

And while I don't believe in a one-size-fits-all solution to building brands and websites, I do believe in tried-and-true processes to get you there.

"Kelly has a natural, relatable vibe that makes you feel at ease from the moment to talk to her. She's creative, energetic and full of so many insightful and imaginative ideas that truly made the design experience AMAZING!"

website designer for small business

Meet Kelly

I'm a fast-talking California girl living in the "Big Apple." I'm a (slightly) coffee-addicted mom of 2 teenagers (hence the need for caffeine), a wife to my best friend / #mancrush for more than 17 years and the child of a King.

I design branding and websites for creative entrepreneurs and small businesses that want to captivate and connect with the right audience to grow their business in a sustainable and innovative way... and I'm about to become your branding-bestie and website fairy godmother wrapped up in one tiny little package.


Authentic brands, innovative businesses, sustainable design, a good cup of coffee, worship music, and warm summer sun.


Diet anything, artificial people, artificial brands, the comparison game, band-aid fixes or hater mentalities.

Agreed? We're probably a good fit.

ecommerce website designer

Every good story has a beginning...

My creative journey started as a kid in school when all I wanted to do was animate and create but my teachers had other ideas.

Textbooks with no pictures? No, thank you!

Movies without color? Um... I'll pass.

Dissecting animals in chemistry? YYUUCCKKK!

Building a 3D model of a building in CAD? HECK YES!!

Little did I know, my career was calling.

Years later, I knew where I was in my corporate career was not where I was meant to be. I had a calling to be creative and help other entrepreneurs turn their dreams into a reality.

As a small business owner, I know what it's like to feel like your business isn't quite reaching it's potential and you're not quite where you want to be. I know what it's like to feel "stuck" and dreaming of a business that sets your soul on fire but not quite sure how to get there, because I've been there too. Now, after more than 20 years of working in the design industry, I've learned from observing, analyzing, studying and designing branding and online platforms, what works and what doesn't. 

Now, I'm taking all of my knowledge, know-how, research and data, and helping other creative entrepreneurs build the businesses and brands that dreams are made of.

And now, my new friend, it's time for your journey to begin.

All you need is an idea, a little ambition and some know-how, and that’s where I come in.


Branding + websites that simply look pretty won’t open wallets these days. You need beauty AND brains. Together, we will capture the essence of your brand, develop a strategy to communicate your message and captivate your audience.


First, we need to create an authentic experience that guides your clients on a journey from the moment they see your logo, to the first time they land on your website and the second your product or service lands in their lap. We start with a deep-dive into the heart and soul of your brand to uncover your brand’s personality, your messaging, who you’re for and what you stand against to build you an authentic brand experience that captures the hearts of your audience. From thoughtful branding to data-driven web designs, we’ll build you an experience like no other.

Second, you need a set of tools in place to streamline your business, automate your processes and keep everything under one organized and well-defined roof so that you can drive your business forward. With a mix of tools in my bag, we’ll develop a strong business strategy with all the right tools to keep you organized, efficient and productive.

Together, with a ton of research, data and psychology (yep, we’re gonna nerd out a little…), we’ll craft you a sustainable business with a brand experience and website that tells your unique story and resonates with all the right people.



freelance web designer
branding with archetypes


Good food, good friends + lots of laughs is good for the soul.


God + family > all else
Just me?
branding for business
website design company


Meditation, prayer and a daily devotional bring me joy.


The beach is my happy place.


brand strategist

Snag one (or all) of our favorite resources.

Snag my favorite resources, business tools and more in the Brand Builder Library.

Brand Builder Library (Coming Soon)>>


Check out our services & let's work together.

Check out services and learn how we can work together to build you a captivating business.

Check out our services >>


Get the latest tips & tricks on the blog.

I'm keeping a pulse on the latest tips, tricks and trends in branding and web design. 

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