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HOW TO KNOW WHEN IT'S TIME FOR A REBRAND (AND HOW TO GET STARTED)

If you're reading this post, chances are you've been questioning your businesses branding and whether or not it's still aligned with your business.

Building a sustainable and intentional business requires the ability to be able to read and understand your businesses needs, pivot when needed and get help from a professional from time to time. One of the greatest opportunities for growth in your business is through branding, THE RIGHT BRANDING. Being intentional, understanding your business inside and out, understanding your customers and what drives, motivates and pains them, and reflecting how you fit into their life in a sustainable and holistic way.


And today you're in luck, because if you've been questioning your branding, it's probably time to consider a rebrand.


Often times, branding is thought of as a color palette, a pretty logo and cohesive graphics, but branding is about so much more.


Today, I'm going to break down 5 signs that it may be time to rebrand, and share some tips on how to get started. {And, don't you worry boo... in some upcoming posts, I'll be walking you through some actionable steps to work through your brands values and visuals.}


5 SIGNS YOU MAY NEED TO REBRAND


#1. YOUR BRANDING NO LONGER REFLECTS THE VISION OR MISSION OF YOUR BUSINESS: Let me start by saying it's completely normal, albeit VITAL, that your vision and mission for your business will change over time. As you and your business grow, you will change, you will learn, you will have experiences that shape you and your business. So, it's a vital part of your growth that your branding grows and pivots to stay aligned with your businesses mission and vision and your ideal clients. If your current branding is no longer aligned with your business, you may be missing out on a valuable and sustainable piece of your business.


#2. YOUR CURRENT BRANDING IS NO LONG LONGER ATTRACTING YOUR IDEAL CLIENTS: Often times, I work with clients who feel as though they are attracting all the wrong customers, doing work that may make them feel uncomfortable or isn't reflective of their brand, and certainly doesn't set their soul on fire. If most of your inquiries or clients don't feel like the dreamy clients you envision working with, it's likely that your branding is bringing you all the wrong people and detracting those dream clients. Branding is a visual representation of your business, and when it's designed well, it will attract those ideal clients that can't help but fall in love with you and everything you're offering.


#3. YOU NO LONGER CONNECT WITH OR FEEL "AT HOME" WITH YOUR CURRENT BRANDING: Although a businesses branding is about visually representing your mission and vision and how you fit in with or align with your ideal clients, it's also a representation of you, the person who envisioned the brand in the first place. Yes, it needs to be primarily focused on attracting those dream clients, but if you don't resonate or feel aligned with your brand: it's not telling your story, reflective of your personality or vision for creating said businesses, then you'll never connect with your brand or your customers, because you can't walk in your brand's shoes. If you don't feel a connection with your brand, like it screams everything you're about and gives you #allthefeels , then it's probably time to rebrand and design your branding to reflect you a little more.


#4. YOU'VE HIT A PLATEAU IN YOUR BUSINESS AND NEED A REFRESH TO GET TO THE NEXT LEVEL: As in life, new seasons = change. And change requires us to pivot and do things a little differently to level up and inspire growth. If you feel like you've hit a plateau in your business, like you aren't growing, you are staying "status-quo" but you feel that stirring in your soul for more, it may be time to refresh and renew your branding to reflect this next season in your business and inspire growth.


#5. YOUR CURRENT BRANDING WAS A DIY-SPECIAL DESIGNED AS A QUICK FIX WHEN YOU FIRST GOT STARTED IN BUSINESS: Let me know if this sounds familiar - when you were first starting out, you were cash-strapped and didn't have the resources to invest in professional branding? If this is you, welcome to the club! We all had to start somewhere, and unfortunately, we aren't all branding pros, and even more unfortunate is the amount of "professionals" out there that are giving out bad information and leading people down a not-so-great path. When most businesses start out, they piece together branding over time: a color palette here, a logo there, a website template over there... and voila, or something, they have a "brand." And for a time, it may get you from point a to point b, but to really make an impact, you need to build a proper branding package from the ground up. You need to understand your brand mission and vision, your why, your personality, your goals, understand who your ideal customers is, what makes them tick, what need or want or you fulfilling for them, who is your competition, what sets you apart from them... and then you can go to the visuals. But until you have done that, you'll never get the visuals right. If this is you, it may be time to take a sustainable and holistic approach to your branding and dive in from the ground up to build a brand that is reflective of your business.


If any of these resonate with you, it might be time to consider rebranding - but just how do you get started?


Over the next several weeks, I'm going to break down what to consider when branding for your small, creative business, but to get started, you need to build a solid foundation: clearly identify your brand's values, personality and mission.


With every branding project, I always start with an in-depth brand archetype study and questionnaire so that I help my clients to understand what their deepest values are, what their brand's personality will reflect and what the goals or mission are for their business. We identify their core values first so that we can use those to guide all other decisions during the process.


Here are a few key questions to ask yourself to identify your brand's core values and mission:

  • If I had to describe my business in one sentence, what would I say?

  • What need or want is my business fulfilling?

  • Who is my business for?

  • How can I best serve them?

  • What is one area in my industry that is lacking and how can I fill that?

  • If I could only choose 3 words to describe the values my business stands by, what would they be?

  • What type of personality would relate best with my ideal customer?


Identifying your core values, your mission and your brand personality help you to attract and relate to your ideal customers. They guide you on how to show up for your customers, how to create those perfect products or services to help them, what colors, images, copy or photos that resonate with them and make them feel like they know, like and trust you. The sooner you get super clear on your brand values, identify your brand mission and own your brand personality, the more able you will be to move forward onto the other pieces and build a sustainable brand.


Next week, I'll be diving more into identifying your brand personality through archetypes, but I'd love to hear what you have taken away from this article. Drop a comment below or send me a message at kelly@kamdesignstudio.com and let me know what stood out the most to you.


Until next week...


Kelly


P.S. Are you having trouble with your branding and ready for some professional help? I'd love to connect with you to see how we can work together. Head over to the SERVICES PAGE to learn more about our branding and web design services and how I can assist you with your creative small business.


#branding #smallbusinessbranding #brandingforsmallbusiness #creativebusinessbranding #brandingforcreatives #brandarchetypes








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