Where is your audience quietly leaving? How to find the leaks in your customer journey.
Your business is growing. Inquiries are coming in, your calendar is filling up, and people you have never met are finding your website. That is a gift. But somewhere between "I'm interested" and "I'm in," some of those people are quietly slipping away, and most business owners never find out where.
In this post, I'll show you exactly how to find the leaks in your customer journey using Wix Analytics, Google Analytics, and one of my all-time favorite tools: Ubersuggest. You'll learn which numbers to watch, what those numbers are really telling you, and how to turn the data into simple changes that help more of the people you're called to reach say yes.
And because we're all about growing Kingdom Businesses in this neck of the digital woods, we're going to walk through it the way Jesus often taught: with a story about seeds, soil, and a farmer who didn't give up on his field.
Quick answer: how do you find where customers leaks are in your client journey?
To find where customers are leaving your website, compare how many people reach each step of your customer journey with how many move on to the next step. The step with the biggest drop is your biggest leak.
Before we jump in, if you've been around here for a minute, you'll know I'm a huge fan the Wix platform. Not only do they have the most beautiful (and user-friendly) website builders, but they can manage your entire business under one intuitive dashboard. Now that I got my shameless plug out of the way, let's get into it.
Here is the short version of what we'll be talking about...
Connect your tools. Use Wix Analytics for everyday numbers, connect Google Analytics 4 for deeper journey reports, and run an Ubersuggest site audit for website health and SEO.
Check your landing pages. Look at bounce rate, engagement rate, and time on page to see who leaves right away.
Check your forms, bookings, and checkout. Compare views to submissions, visits to bookings, and carts to purchases.
Find your exit pages. See which pages people leave from most often and count how many steps it takes to buy or book.
Find what is working. Identify the pages, traffic sources, and keywords that bring you the most customers.
Fix one leak at a time. Decide whether it is a mechanical problem or a message problem, make one change, wait two to four weeks, and measure again.
Review monthly. Spend thirty minutes once a month checking the same numbers so small leaks never become big ones.
Now let's slow down and walk through each piece.
When the nets begin to break: why growth reveals the gaps
Growth does not create the leaks in your business. It reveals them.
In Luke 5, Peter and his partners had fished all night and caught nothing. Then Jesus told them to let down their nets one more time. Luke 5:6-7 tells us what happened next:
"When they had done so, they caught such a large number of fish that their nets began to break. So they signalled their partners in the other boats to come and help them, and they came and filled both boats so full that they began to sink."
Notice something here. The nets were fine when the boat was empty. The weak spots only showed up when the catch got big. That is exactly what happens in a growing business.
When you had five clients a month, you could personally answer every email, follow up with every person who downloaded your freebie, and remember who asked about your course. But when you have fifty inquiries a month, that same setup starts to tear. Not because you did anything wrong. Because you are finally catching more than your nets were built to hold.
Here are a few signs your nets are starting to break:
People tell you they "meant to book" but never did.
Your website traffic is going up, but your sales or bookings are staying flat.
You have a course, membership, or digital product that gets lots of page views and very few purchases.
People fill out part of your contact form and then disappear.
You find out weeks later that someone reached out and never heard back.
You honestly don't know which page on your website brings in the most clients.
If two or more of these sound like you, you are in good company. And whilt this is a good problem to have, it's still a problem.
And notice what Peter did. He didn't stand in the boat and pray the nets would hold on their own. He called his partners over to help. There is no shame in needing better systems, better tools, and sometimes better help. It's simply the next faithful step when God grows what you have been given.
Is it faithful to watch your numbers? What Proverbs 27:23 says about website analytics
Yes. Paying attention to your numbers is not a lack of faith. It is wisdom.
Some Christian business owners carry a quiet guilt about analytics. It can feel like watching the numbers means you are not trusting God with the results. So they avoid the dashboard, hope for the best, and call it "faith."
But Scripture pushes back on that. Proverbs 27:23 says...
"Be sure you know the condition of your flocks, give careful attention to your herds..."
A shepherd in ancient Israel didn't count his sheep because he was anxious. He counted them because he cared. Knowing the state of his flock meant he could see who was sick, who was wandering, and who was missing. His attention was an act of stewardship.
Your website analytics are the modern version of looking well to your herds. They show you:
How many people are finding you.
Where they are coming from.
Which pages they read and which ones they skip.
Where they get stuck.
Where they leave.
Trusting God with the outcome and paying close attention to the process are not opposites. The farmer still plants, waters, and checks his field. God brings the growth. Both things are true, but one of them is our job to steward well.
So if you have been avoiding your analytics because it feels unspiritual, or because numbers make your eyes glaze over, here is your permission slip. Looking closely is not worry. It is care. And the people you are called to reach deserve that kind of care.
The three tools every growing Wix business needs: Wix Analytics, Google Analytics 4, and Ubersuggest
You need three tools to see your customer journey clearly: Wix Analytics for everyday numbers, Google Analytics 4 for deeper journey tracking, and Ubersuggest for website health and search visibility. Each one answers a different question, so you are never doing the same work three times.
Tool | The question it answers | Best for | Cost |
Wix Analytics | What is happening on my site right now? | Traffic, top pages, form submissions, bookings, and sales in one place | Included with your Wix site |
Google Analytics 4 | Where exactly are people leaving, and why? | Funnel reports, traffic sources, key events, and detailed user journeys | Free |
Ubersuggest | Is my site healthy, and can people find it? | Site audits, page speed, SEO errors, and keyword rankings | Free version with daily limits, paid plans for more |
Wix Analytics: your everyday dashboard
Wix Analytics is built right into your Wix dashboard, which is one of the biggest reasons I love building on Wix. Your website, bookings, online courses, memberships, store, email marketing, and analytics all live under one login. You don't have to stitch five apps together to understand what happened this week.
In Wix Analytics, you can see your site sessions, unique visitors, traffic sources, top pages, and device types. If you use Wix Bookings, Wix Stores, Wix Pricing Plans, or Wix Online Programs, you can also see how those parts of your business are performing without leaving the dashboard.
Think of Wix Analytics as your morning walk through the pasture. It is quick, clear, and tells you if anything obviously needs attention.
Google Analytics: your deeper diagnostic tool
Google Analytics 4, usually called GA4, is Google's free analytics platform. It goes deeper than most built in dashboards, especially when you want to see the exact path people take through your website and where they fall off.
The most helpful GA4 features for finding leaks are:
Engagement rate, which shows the percentage of visits where someone actually interacted with your site.
Average engagement time, which shows how long people are actively on a page.
Key events, which are the actions you care most about, like a form submission, booking, or purchase. (Google used to call these "conversions.")
Funnel exploration, which shows each step of a journey and how many people drop off between steps.
Path exploration, which shows where people go next and where they leave.
Wix makes it easy to connect GA4, so you get the depth of Google's reporting while still running everything from your Wix site.
Ubersuggest: your website health check
Ubersuggest is an SEO tool created by Neil Patel. Its site audit scans your website and gives you an SEO score, a list of errors and warnings, and page load times for desktop and mobile. Its keyword reports show which search terms your site already ranks for and where you show up in Google.
One honest note: the traffic numbers inside Ubersuggest are estimates. Use Wix Analytics and GA4 for your real visitor counts. Use Ubersuggest for site health, speed, and search opportunities. When you use each tool for what it does best, the picture gets very clear, very fast.
How to set up Wix Analytics, Google Analytics 4, and Ubersuggest (step by step)
You can have all three tools working in about an hour. Menu names inside Wix and Google change from time to time, so if a label looks slightly different on your screen, look for the closest match.
Step 1: Open Wix Analytics
From your Wix dashboard, open the Analytics section. Wix starts collecting data as soon as your site is published, so there is nothing to install. Spend ten minutes clicking through the overview, traffic, and behavior reports so you know where things live.
Step 2: Create a Google Analytics 4 property
Go to analytics.google.com and sign in with your Google account.
Create a new account and property for your business.
Choose "Web" as your platform and enter your website address.
Copy your Measurement ID. It starts with "G" followed by a string of letters and numbers.
Step 3: Connect GA4 to your Wix site
In your Wix dashboard, open Marketing Integrations.
Choose Google Analytics and click Connect.
Paste your Measurement ID and save.
Publish your site if Wix asks you to.
Wix sends many useful events to GA4 for you, especially if you use Wix Stores. Give it a day or two, then check the Realtime report in GA4 to confirm data is flowing.
Step 4: Change your GA4 data retention to 14 months
This is the setting almost everyone misses. By default, GA4 only keeps detailed data for two months. That means your funnel and path reports can't look back very far.
In GA4, go to Admin, then Data collection and modification, then Data retention. Change it to 14 months and save. It takes thirty seconds and saves you a lot of frustration later.
Step 5: Mark your most important actions as key events
In GA4, a key event is an action that matters to your business. Mark the actions that show someone is moving forward, such as:
Submitting your contact or inquiry form.
Booking a discovery call or session.
Joining your email list.
Purchasing a product, course, or membership.
Once these are marked, GA4 can show you which pages and traffic sources lead to real results, not just visits.
Step 6: Connect Google Search Console and Bing Webmaster Tools
Google Search Console shows how your site appears in Google search: which searches you show up for, how often, and how many people click. Wix walks you through connecting it in the SEO setup checklist.
Bing Webmaster Tools does the same for Bing, and you can import your site directly from Google Search Console. This matters more than it used to, because several AI search tools draw on Bing's search results when they answer questions.
Step 7: Run your first Ubersuggest site audit
Go to Ubersuggest and create a free account.
Enter your website address and start a site audit.
Save your starting SEO score, your number of critical errors, and your mobile load time.
Those three numbers are your baseline. You will compare against them every month from now on.
The Parable of the Sower: a simple map of your customer journey
In Matthew 13:3-8, Jesus told the crowds the Parable of the Sower, the farmer who sews seeds. Some seeds fall on the path and the birds eat it. Some falls on rocky ground, springs up fast, and withers because it has no root. Some falls among thorns and gets choked out. And some falls on good soil and produces a harvest, "some a hundredfold, some sixtyfold, some thirtyfold."
Before we go any further, let's be honest about what this parable means. Jesus told it about how human hearts receive the Word of God.
Your checkout page is not the Kingdom, and your contact form is not the Gospel. And we are not claiming otherwise.
But one principle carries over beautifully.
While the farmer couldn't control the soil, he could walk his field, clear the rocks, and pull the thorns. In the same way, you can't control whether someone chooses to work with you, but you can remove what might be standing in their way.
Here is how the four soils line up with the places people leave your website:
Soil | What is happening | Numbers to check | Where to find them |
The path | People arrive and leave right away | Bounce rate, engagement rate, engagement time, mobile load time | Wix Analytics, GA4, Ubersuggest |
The rocky ground | People get interested, start, then stop | Form views vs. submissions, booking page visits vs. bookings, abandoned carts | Wix Analytics, GA4 funnel exploration |
The thorns | People want to move forward but get tangled | Exit pages, clicks to purchase, broken links, site errors | GA4 path exploration, Ubersuggest site audit |
The good soil | People move all the way through and say yes | Key events by page and source, page two keyword rankings | GA4, Wix Analytics, Ubersuggest |
Let's walk through each soil, one at a time.
Soil one, the path: why visitors leave your website right away
The path is where people land on your website and leave before anything takes root. Matthew 13:4 says the seed "fell along the path, and the birds came and ate it up." Nobody in Galilee had a bounce rate, but those birds had the exact same energy.
If a lot of your visitors leave within seconds, your page is either too slow, or it doesn't match what they came looking for.
The numbers to check
Bounce rate. This is the percentage of visits where someone leaves without interacting further. In GA4, bounce rate is simply the opposite of engagement rate. A high bounce rate on a blog post can be perfectly fine if the post answered their question. A high bounce rate on your services page or homepage is worth a closer look.
Engagement rate. In GA4, a visit counts as "engaged" when someone stays at least ten seconds, views more than one page, or completes a key event. Higher is better.
Average engagement time. This tells you how long people actively spend on a page. If your sales page takes five minutes to read and people stay for eight seconds, they are not reading it. They are deciding it isn't for them.
Mobile load time. Run your Ubersuggest site audit and check the mobile speed. Many of the people you are called to reach will find you on their phone, often while standing in line somewhere. If your page takes forever to load, they are gone before your first sentence appears.
Where to find them
Wix Analytics: Open your traffic and behavior reports and look at your top landing pages.
GA4: Go to Reports, then Engagement, then Landing page. Add engagement rate and average engagement time if they aren't already showing.
Ubersuggest: Open your site audit and look at site speed for desktop and mobile.
What the path usually tells you
When people leave right away, it usually comes down to one of four things:
The page is slow. Oversized images, too many animations, or heavy video backgrounds.
The headline is about you, not them. "Welcome to Grace and Grit Consulting" tells a visitor nothing about why they should stay. "Helping Christian business owners build a team without losing their peace" tells them immediately.
The page doesn't match the promise. If your Pinterest pin says "free budgeting template" and the link goes to your homepage, you broke a small promise. People notice.
They can't tell what to do next. No clear button, or five competing buttons, means no decision at all.
The fix for the path is almost always speed and clarity. Make the page load fast, and make the first thing someone reads about the person reading it.
Soil two, the rocky ground: why people start your form, booking, or checkout and then stop
The rocky ground is where interest is real but short lived. Matthew 13:5-6 says some fell in places where there wasn't much soil. It sprang up quickly because the soil was shallow, but when the sun came up, "the plants were scorched and withered because they had no root."
These are the people who click your "Book a Call" button, open your contact form, or add your course to their cart. They wanted it. Something made them hesitate. And hesitation, left alone, usually turns into "I'll come back later," which usually turns into never.
This is often the most valuable leak to fix, because these people have already raised their hand.
The numbers to check
Form views compared to form submissions. If 200 people view your inquiry page and 6 submit the form, that is a 3 percent completion rate. Compare that to your other forms and to your own past months.
Booking page visits compared to completed bookings. If you use Wix Bookings, compare how many people view your booking page with how many actually schedule.
Abandoned carts and checkouts. If you sell courses, products, or memberships through Wix, watch how many people start checkout and don't finish.
Funnel drop off between steps. In GA4, a funnel exploration shows exactly how many people move from one step to the next. For example: services page, then pricing, then booking page, then booking confirmed. The step with the steepest drop is your rockiest ground.
Where to find them
Wix Analytics: Check your sales, bookings, and form submission reports. If you use Wix Stores, look at your store conversion reports and abandoned carts.
GA4: Go to Explore and create a funnel exploration. Add each step of your journey as a page view or key event, then watch where the numbers fall.
Wix Automations: While you're here, check whether you have an abandoned cart email turned on. If you don't, that is a quick win.
What the rocky ground usually tells you
When people start and stop, the root problem is usually one of these:
Too many questions too soon. A first inquiry form does not need their annual revenue, business history, love language, and favorite worship song. Ask only what you need to take the next step.
Surprise costs or unclear pricing. If the price, the time commitment, or what happens next suddenly shows up at checkout, people pause to reconsider. Many never come back.
No reassurance at the moment of decision. Right next to your button is where people need to hear "here's what happens after you book" or see a short testimonial from someone like them.
Scheduling friction. Too few available times, confusing time zones, or a booking tool that sends them somewhere that looks nothing like your website.
No follow up. Someone started your form or cart, left, and never heard from you again.
Rocky ground doesn't mean the person wasn't interested. It means the soil wasn't deep enough for their interest to take root. Your job is to give that interest a little more depth: fewer steps, clearer expectations, and a gentle follow up.
Soil three, the thorns: how friction and clutter choke your customer journey
The thorns are where people want to move forward but get tangled along the way. Matthew 13:7 says the seed "fell among thorns; and the thorns sprung up, and choked them."
The seed didn't die because it was bad seed. It died because something else was crowding it out. On your website, the thorns are the distractions, dead ends, and extra steps that slowly choke a good decision.
These leaks are sneaky, because they often don't show up as one dramatic drop. They show up as people wandering, clicking around, and eventually leaving from a page you never expected.
The numbers to check
Top exit pages. These are the last pages people visit before leaving your site. If your pricing page, your FAQ page, or your "About" page shows up near the top, that page may be raising more questions than it answers.
Clicks to purchase or book. Count them yourself. Start on your homepage and see how many clicks it takes to book a call or buy your main offer. If you lose count, so does everyone else.
Broken links and site errors. Ubersuggest's site audit lists critical errors, warnings, and broken links. A broken link on a sales page is a thorn with very sharp edges.
Path exploration. In GA4, a path exploration shows where people go after a certain page. If people leave your sales page and head to your blog instead of your checkout, something on that page is sending them the wrong way.
Where to find them
GA4: Use Explore to create a path exploration starting from your key pages. You can also view your Pages and screens report to compare views and engagement across your site.
Ubersuggest: Open your site audit and sort issues by severity. Start with critical errors.
Your own phone: Walk through your entire journey on mobile, from the first page to the final confirmation email. This is the least technical tool on the list and often the most revealing.
Common thorns on growing websites
Too many offers on one page. When everything is featured, nothing is. People freeze when they have to choose between six options with no guidance.
Menus that grew without a plan. Every new course, freebie, and podcast episode got its own menu item. Now the menu looks like a junk drawer.
Links that send people off your site. Every time you send someone to a separate course platform, scheduler, or payment page that looks different, you add a moment of doubt. This is one of the biggest reasons I keep everything inside Wix. Bookings, courses, memberships, payments, and email all live in one place with one look and one login.
Pop ups that interrupt at the wrong time. A pop up asking someone to join your list, right as they are about to click "Buy," is a thorn you planted yourself.
Outdated pages still getting traffic. Old offers, retired freebies, and last year's event pages that are still showing up in Google.
Clearing thorns isn't glamorous. It's weeding. But every thorn you pull gives the good seed more room to grow.
Soil four, the good soil: how to find what is already working and grow it
The good soil is where people move all the way through your journey and say yes. Matthew 13:8 says this seed "brought forth fruit, some an hundredfold, some sixtyfold, some thirtyfold."
Here is what most business owners miss: finding leaks is only half the job. The other half is finding your good soil and planting more there. You don't need to fix everything. You need to understand what is already bearing fruit so you can do more of it on purpose.
The numbers to check
Key events by landing page. Which pages lead to the most bookings, sales, or inquiries? In GA4, you can view key events alongside your landing page report. The answer is often surprising. It might be one blog post from two years ago quietly bringing in half your clients.
Key events by traffic source. Which channels bring people who actually take action? Pinterest might bring lots of visitors who browse, while email brings fewer visitors who buy. Both matter, but in different ways. In GA4, check the Traffic acquisition report with key events added.
Page two keywords. In Ubersuggest, look at the keywords your site already ranks for. Filter for keywords where you rank in positions 11 through 20. Those are page two rankings, which means Google already sees your page as relevant. A focused update to that page can often move it onto page one, where far more people will see it.
Searches you show up for but rarely get clicked. In Google Search Console, look for search terms with lots of impressions and very few clicks. Your page is showing up, but the title or description isn't convincing anyone to click. That is usually a quick copy fix.
Where to find them
GA4: Landing page report and Traffic acquisition report, with key events showing.
Wix Analytics: Your traffic sources and top pages, compared with your sales and bookings reports.
Ubersuggest: Your keyword rankings for your domain, filtered by position.
Google Search Console: The Performance report, sorted by impressions.
What the good soil usually tells you
When you find your good soil, ask three questions:
What is this page doing that my other pages aren't? Maybe it answers one specific question clearly. Maybe it has a strong testimonial. Maybe the button is impossible to miss. Borrow what works.
Who is this page reaching? The people who say yes most often are a picture of the ones you are called to reach. Write more for them.
How can I plant more here? Update the page, link to it from your other pages, share it again in your email list, and create a Pinterest pin or two that points straight to it.
The good soil is proof that your message is landing with the right person. Treat it like a map, not an accident.
Mechanical problem or message problem? The question that changes everything
Your data tells you where people are leaving. It can't tell you why. To find the why, you need to know which kind of problem you are dealing with: a mechanical problem or a message problem.
This is the most important distinction in this whole guide. Business owners who skip it end up fixing the wrong thing, sometimes for years.
Mechanical problems
A mechanical problem is when something about how your website works is getting in the way. These are usually easier to spot and faster to fix.
Slow page load times, especially on mobile.
Broken links or error pages.
Buttons that are hard to find or hard to tap on a phone.
Forms with too many fields.
A checkout or booking process with too many steps.
Pages that look broken or cramped on mobile.
Sending people to outside tools that look nothing like your site.
Ubersuggest, your GA4 path reports, and walking through your own site on your phone will reveal most mechanical problems.
Message problems
A message problem is when your website works perfectly, but the words aren't reaching the right person. These are harder to see from the inside, because you already know what you mean.
Your homepage talks about you instead of the people you serve.
Your offer is described in your language, not theirs.
It isn't clear who your offer is for, or who it isn't for.
The next step is vague, like "Learn more" or "Let's connect."
Your pricing page explains what they get but not why it matters to them.
You sound like every other business in your space.
Here is a quick example. A mechanical fix for a struggling services page might be compressing the images so it loads faster. A message fix might be changing the headline from "Our Services" to "Get your weekends back with a business that runs without you on every call." One helps the page load. The other helps the page land.
How to tell which one you have
Ask yourself this: If this page loaded instantly and worked perfectly, would the right person still leave?
If the answer is no, you have a mechanical problem. Fix the speed, the links, the form, or the steps.
If the answer is "honestly, maybe," you have a message problem. And message problems are where most growing businesses get stuck, because they are nearly impossible to diagnose from inside your own business. You know your offer so well that you can't unsee what you meant to say.
That's not a character flaw. It is just the view from the inside.
What to do with your data: the fig tree method for fixing leaks in your business
Once you know where people are leaving, the next step is not to rebuild your whole website. The next step is to tend to one thing, give it time, and measure again.
In Luke 13:6-9, Jesus tells a parable about a man with a fig tree that hadn't produced fruit for three years. The owner says to cut it down. But the gardener answers, "Sir, leave it alone for one more year, and I'll dig around it and fertilize it."
The gardener didn't panic, and he didn't bulldoze. He tended the tree with care, gave it a season, and planned to look again. That is exactly how to use your data well. A page that isn't producing doesn't need to be torn down. It may just need tending.
Here is the fig tree method, step by step.
Step 1: Pick one leak
Choose the single biggest leak you found. Usually it is the step in your journey with the steepest drop, or a high traffic page with very low engagement.
Just one. If you change six things at once and your numbers improve, you will have no idea which change helped. If your numbers drop, you won't know what to undo.
Step 2: Write down your before number
Before you change anything, write down the number you are trying to improve. For example: "Inquiry form completion rate is 3 percent over the last 30 days." This is your baseline, and it is the only number that matters when you measure again.
Step 3: Decide if it is mechanical or message
Use the question from the last section. If this page worked perfectly, would the right person still leave? That tells you whether to fix the machinery or the words.
Step 4: Make one clear change
Here are examples of one clear change for each soil:
Compress your images, or rewrite the headline so it speaks to the reader's problem.
Cut your form from twelve fields to five, or add a short "here is what happens next" note by the button.
Remove competing buttons, simplify your menu, or bring your booking or course checkout inside your Wix site.
Update a page two blog post with fresh content and link to it from your homepage.
Step 5: Give it time
Like the gardener, give it a season. For most small businesses, that means two to four weeks, depending on how much traffic the page gets. A page with a few hundred visitors a month needs longer than a page with thousands. Resist the urge to check every morning. Seedlings don't grow faster when you stare at them.
Step 6: Measure against your before number
Compare the new number with your baseline. Then decide:
It improved. Keep the change and move on to the next leak.
It stayed flat. Try a different change on the same leak.
It dropped. Undo the change and try a new idea.
Step 7: Build it into your systems
Once something works, make it part of how your business runs. This is where Wix shines. You can set up Wix Automations to send a follow up email when someone submits a form, remind people about an unfinished booking, welcome new members, or check in after a purchase. The fix stops depending on you remembering to do it, which is the whole point of scaling.
One leak. One change. One season. Then the next. That is how a growing business becomes a well tended one.
Your monthly "state of the flock" review: a 30 minute website analytics checklist
The easiest way to keep small leaks from becoming big ones is a simple monthly review. Pick the same day each month, set a timer for thirty minutes, and check the same numbers every time. Think of it as your Proverbs 27:23 appointment.
One important rule: compare your numbers to your numbers from the previous month, not to someone else's industry average. Your business is not their business. Owning your lane includes owning your numbers.
The 30 minute checklist
The path (5 minutes)
Check bounce rate or engagement rate on your top five landing pages.
Note any page that changed a lot since last month.
Check your mobile load time in Ubersuggest.
The rocky ground (5 minutes)
Compare form views to submissions for your main inquiry form.
Compare booking page visits to completed bookings.
Check abandoned carts or unfinished checkouts.
The thorns (5 minutes)
Check your top exit pages in GA4.
Review new critical errors or broken links in your Ubersuggest site audit.
The good soil (10 minutes)
Find the top three pages that led to key events this month.
Find the traffic source that brought the most action takers.
Check for keywords sitting on page two in Ubersuggest.
Check Google Search Console for pages with high impressions and low clicks.
The decision (5 minutes)
Choose one leak to work on this month.
Write down your before number.
Put your "measure again" date on your calendar.
That's it. You don't need a data degree or a spreadsheet with forty tabs. You need thirty minutes, the same questions every month, and the willingness to make one faithful change at a time.
The one who is missing: Why every number is a person
In Luke 15:4, Jesus asks...
"Suppose one of you has a hundred sheep and loses one of them. Doesn't he leave the ninety-nine and go after the lost sheep until he finds it?"
Here is the detail that is easy to miss. The shepherd only knew one sheep was missing because he counted. Without counting, the ninety nine would have looked like plenty. The one who wandered off would never have been noticed.
Your analytics are how you count. Behind every number in your dashboard is a real person. The 94 people who viewed your booking page and didn't book. The 38 who started your form and stopped. The ones who landed on your homepage, felt unsure, and kept scrolling somewhere else. They came looking for exactly what God has called you to offer, and they didn't find their way through.
That's not a reason for guilt. It's an invitation. The data shows you where to go looking. The fig tree method shows you how to tend what you find. And the good soil shows you what is already bearing fruit, so you can plant more of it.
You bring the calling. The strategy and systems are what help the right person actually find it.
Not sure why people are leaving?
If your numbers show you where people are leaving but you can't tell why, that is almost always a message problem. And message problems are nearly impossible to see from the inside.
That is exactly what the Called to Clarity Intensive is for. In 90 focused minutes, we'll look at your customer journey through the eyes of the person you're called to reach, name what's getting in their way, and give you a clear plan for what to change first.
In faith, Kelly M.
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