MAGICIAN BRAND ARCHETYPE
YOU ARE A magician
As the Magician, you're the visionary, the inventor... even a spiritual guide who can help guide us to transform our inner and outer worlds using seemingly magical techniques and strategies. You teach us how we're connected to a universal power and you strive to make dreams come true through seemingly mystical ways.
You have the ability to take people on a journey of transformation through the experience of a magical moment and believe we aren't limited by our imagination. You defy the common beliefs in the laws of reality that lead us to a better future. You have a thirst for knowledge though you don't willingly share it, rather, you use it show your vision.
A Magician's goal is to change the world and themselves, to connect spiritually to something and make dreams a reality. You create transformative experiences, are highly competent and intentional, and make things happen against all odds.
You may find yourself disconnecting form "regular" people from time to time if not careful. Magician's tend to to value self-preservation above all else and can be thought of as manipulative or dishonest if not careful. You dislike feeling like you're being corrupted or doing harm, and don't want any negative risks or unintended consequences.
The Magician rarely fits a single buyer's persona, however the magic it conveys appeals to wide range of different personas. Magician brands are transformative - and it's quite common for them to display traits that have a spiritual or psychological element. Brands that provide a product or service that can take their customer on a transformational journey can connect on a deeper level with their customers.
Your brand voice should be informed, reassuring, mysterious, imaginative, transformative and spiritual. Empower and inspire your customers, aligning them with their dreams.