
the
INNOCENT BRAND ARCHETYPE
YOU ARE AN innocent
You are optimistic and pure, and believe in a nirvana or heaven that we can all live in peacefully. You show us how to look at the bright side of life and how to get back to basics when others may over-complicate or obscure the natural goodness of our surroundings. You bring out the best in all of us and help us to declutter and not over complicate things in our lives, but to focus on what is pure and good.
Your goal is to create happiness for all and to find beauty in the simple things. The innocent is genuine, carefree, and kind - think The Sound of Music pure. You want to feel deeply fulfilled and leave the world a happier place. You are always striving to do the right thing with joy and are cheerful and trustworthy.
You are a positive and sweet personality with an optimistic outlook on life. You crave safety, stability but ultimately want everyone to be happy and peaceful. You are honest and pure and have no ill will or bad intentions towards anyone. You don't hold grudges and believe that everyone has the divine right to be who they are. You see beauty in everything and everyone and have a knack for seeing inner beauty where others may not.
If not careful, Innocent's can come across as naiive, unrealistic or in denial. You can be thought of as "too nice" or boring. You never want to be seen as a trouble-maker, or to cause harm to anyone, and may find yourself believing that negativity will be the ruin the world. You dislike cynicism, theatrical reactions or attention-seekers.
ATTRIBUTES OF AN innocent
also known as...
the dreamer, romantic, saint, purist, optimist, and idealist
goals ...
To create happiness for everyone and help others find beauty in the simplest of things. You want to feel deeply fulfilled and leave the world a happier place.
skills...
You are highly optimistic, always striving to do the right thing with joy. You are cheerful, trustworthy and kind, and want to help everyone get back to the pure basics of a simpler, happier life.
weaknesses...
You may come across as naiive, unrealistic or in denial of "real life." You can be thought of as too nice or boring due to your fear of punishment, getting into trouble or doing the wrong thing.
COLOR PALETTES OF AN innocent

pure at heart

greener pastures
