HERO BRAND ARCHETYPE
YOU ARE A hero
You are the warrior, the rescuer, the winner and the superhero! You embody strength, skill and mental fortitude. You motivate us to do the hard things in life, to stay disciplined, overcome our challenges and to achieve what we never thought was possible. You inspire us to do better and be better. You are bold, courageous, disciplined and motivate us to strive better for ourselves.
You are a peak performance machine who eats, sleeps and breathes determination. You have the heart and drive of a champion which is why you're a natural born winner. You want to be a symbol of honor and bravery, highly disciplined and someone that delivers results. You are inspiring and deeply respected as you lead by example, and challenge and empower those around you to show courage in the face of fear.
Your main motivation is to prove your worth through courage and extreme determination. You work hard in order to have the skills necessary to achieve your goals, and you take pride that your skills set you apart from the rest. You need to tackle challenges head on and will do everything in your power to correct defeats or failures. You want to save the day, motivate others to achieve greatness and become their best self, and to prove your worth not only to yourself, but to the world.
If not careful, Hero's can come across as ruthless and arrogant in their pursuit of perfection. They may be prone to becoming aggressive at times and may be lonely due to their sacrifices to achieve greatness. Hero's don't like failure weakness, incompetence, vulnerability or complacency and self-doubt, indecision, cowardice and excuses are the enemy.
Hero brands often present themselves in form of a leader and can usually be recognized as athletes, political figures, fitness studios or branches of the military. They should be inspirational and make their audience feel empowered to succeed and achieve greatness. Hero brands tend to be upstanding "citizens" and the bully's nemesis and should show that they stand up for what is right.
Hero buyer personas want to rise to their ambitions and brands that can not only acknowledge those ambitions but encourage, empower, and and challenge them will connect in a big way. They want to be inspired by the possibility to achieve greatness and the satisfaction that comes with it.
The Hero brand voice should be strong, brave, determined, honorable and focused and should encourage, inspire and motivate resiliency and unshakeable greatness.