GUY/GIRL NEXT DOOR BRAND ARCHETYPE
YOU ARE A guy/girl next door
The Friend, Realist, Good Guy/Girl and Everyman, you just want to fit in, make others feel welcome and creative a community around you! You tend to blend in and don't need to stand out in a crowd. You're uber-friendly, unassuming, easy to talk to and never rude or loud! You're positive, upbeat and tend to have a liking to most things- although you may not super passionate about any one thing in specific.
You tend to trust easily although you may fear being rejected or betrayed. You are down to earth and have a way of making insta-besties with everyone you meet due to your calm demeanor and way of making people comfortable and understood. You are hardworking and humble and a breath of fresh air to everyone around you who is energized by how grounded and honest you are.
Your #1 goal is to relate, to belong, to be accepted, and to feel connected to others. You align yourself with sincere core values and create community around you. Although you have touch of realism and empathy, you were made for the everyday guy and girl, always accepting and making others around you feel equal, understood and a part of something. In an ideal world, you'd be liked by everyone so it can be frustrating to realize the fact that it's simply impossible to be liked by everyone.
You don't like being left out or, on the flip side, to stand out in a crowd. You fear losing your true identity just to fit in, or losing connection with those around you. You don't like judgy people, any hostility or disassociation. You don't like people who are entitled, status-"snobs", arrogant or isolating.