EXPLORER BRAND ARCHETYPE
YOU ARE AN explorer
The ultimate trailblazer, adventurer and the ever-curious. You may be literally discovering the world or figuratively exploring different ideas, outlets and techniques to make the world a better place. You help us to shed the shackles of convention or responsibility to help us figure out what we really want to do in this world.
You value freedom and fulfillment, and have an inner drive to push yourself outside of your comfort zone and the conformity of everyday life, into the rugged and adventurous environment you feel most at home in. You are brave, adventurous and love a good challenge. For you, challenges are more about understanding yourself rather than proving something to others. You are on an everlasting journey of discovery and freedom.
You want to experience a better, more authentic and fulfilling life and the freedom to be who you are. You are a journey-seeker looking to experience new things, escape from boredom and autonomy, and value being true to your soul.
You don't like to feel trapped, inner emptiness, or to follow the rules set by the establishment, but be careful not to become and aimless wanderer, alienating yourself or becoming a misfit in the midst of travelling the world.
Any brand that veers off the beaten path and invents its own, values originality and encourages you to reach your goals can be an Explorer. Brands trying to appeal to an Explorer should challenge them with the confines of modern life, promoting the outdoors, the unknown, the land of the free... and challenge your audience to explore it. Modern society is the common enemy and challenging the conforms of the mundane, everyday life will go a long way in resonating with the Explorer and evoking their deepest dreams and desires.
Your brand voice should be free-spirited, open-minded, ambitious and curious. Your communication should explore the ideas of being on a life-long journey, pioneering and living your most authentic life.