CREATOR BRAND ARCHETYPE
YOU ARE A creator
As the Creator, you’re inventive, unique and vibrant… and all about design. You inspire those around you to fully express themselves, to own their unique visions and individuality. You have a deep desire to create something innovative and beautiful that wasn’t previously there or thought of before. As a creative, you believe that if you can imagine it, it can be created, BUT, you can stifled by your own desire for perfection from time to time.
You strive to help your audience express and foster their own imagination, to help them realize their visions and create beautiful things. You provide new, innovative and imaginative ways to create things with meaning and enduring value.
Creators are driven by the free flow of creativity, while staying within certain parameters of control. They bring new ideas to the world and create structure by bringing something that may not have previously existed before - into existence. They get a great deal of pride and fulfillment not only from the process of creation but also from the outcome of their work.
As a Creator, you may be prone to being an extreme perfectionist, allowing your insecurities to bring you down or stifle your own imagination. You despise feeling unoriginal, mediocre or inauthentic and don’t like going through times of feeling uninspired or being criticized for your work.
Creator brands celebrate the creative process while inspiring self-expression. They are non-conformists and desire the freedom of expression, and don't want to be stifled by creative parameters or censorship. Brands that provide the means and tools to express creativity connect deeply with their audience. Creator brands should leverage their audience’s imagination and their desire to create and innovate. Additionally, the internal culture of a Creator brand should place a high value on creativity and innovation.
Your brand voice should be inspirational, expressive, inventive, perceptive and imaginative, helping to cultivate authentic, artisan works through free-spirited and original means.