A well-defined and executed brand strategy effects all aspects of a business and is directly connected to a client's personality, needs, emotions, and whether the become a loyal fan or not. A brand is SO MUCH MORE than a logo or website... it's an innate understanding of a business, how you, your products and your services are perceived by the world.
Taken from the exact guide I use when working with my branding clients, this guide will help you to start the process of deep diving into you branding BEFORE you focus on the visuals. It will help guide your steps along the process of understanding your brand voice, establishing your mission and vision, identifying those dreamy customers you are pining for and understanding where you fit into your industry amongst your competition. So, take your time, work through it and don't hesitate to drop me a note if you get stuck or need some help along the way!