Brand Substance Guide

branding elements


Develop authentic brand substance

Build a brand with beauty AND brains by developing your brand's why.

This guide is taken from the first four - and probably most important steps I use when working with my custom brand strategy clients. Inside, we'll be getting into the internal WHY of your brand - your brand substance.

Use this guide to help you develop a solid brand substance and start building a brand with beauty AND brains - based on a solid foundation of identifying your brand’s why.


I'm Kelly
Your new designer friend & hype girl!

I’m a brand strategist and custom website designer for creative entrepreneurs and small businesses. I design brand experiences and web designs for creative small businesses that want to captivate their audience and stand out from the crowd.

website designer for small business